Duncan Syme

Founder and Director - Data Strategy Consulting Ltd

Data Mining for Insights Gold – turning “What” into “Why”

About Duncan Syme

With over 20 years’ experience of working with many blue-chip manufacturing companies and retailers, Duncan has built his career by focusing on the consumer''s needs and behaviour
His knowledge of customer loyalty is gained from many profitable, intelligence based, customer focused activities, that were born from loyalty scheme data
He has a passion to help clients understand how to best use data in a strategic way to generate actionable insights, which inform and drive profitable sales and marketing activity
In 2013 his passion led him to set up Data Strategy Consulting Ltd to bring the insight he was sharing with larger retailers and manufacturers, to smaller businesses

There is much more to a good report than simply top line finances.
Most systems give you an array of different reports that, in most cases, tell you “What” has happened to your revenue, but if only you had concrete evidence of “Why” your revenue has changed – it can be transformational to your business.
Learn how to get from the “What” to the “Why”, so you truly understand your business performance.

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