About Philip Gibson
Philip started Reverberate in 2007, having worked in the agriculture and food industries for more than 11 years. He studied agriculture at Seale-Hayne and has worked for the NFU, ADAS and leading dairy co-operatives. He holds a post-graduate diploma from the Chartered Institute of Public Relations and has completed the General Management Programme at Cranfield Business School.
Philip spends his time working with agricultural and rural organisations to develop and implement communication and marketing strategies. Reverberate’s clients include some of the UK’s leading farms and estates, agri-businesses, food processors and retailers, as well as a range of diversified rural enterprises covering sectors from equestrian to Christmas tree sales and tourism.
When he''s not working he can be found dreaming about Land Rovers or walking his springer spaniel, Bob.
In this seminar, communications and marketing expert, Philip Gibson, will explore the importance of creating and developing a clear brand identity and ‘voice’ for your marketing and PR activity, in order to attract the right customers and grow your business. He’ll touch on the importance of understanding your target customers and the insights that will drive them to purchase from you. He’ll then provide some top tips on how to develop your marketing and PR activity to ensure that you maximise return on investment and deliver your objectives.